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 SIX
FLAGS AND THE HOME DEPOT ANNOUNCE SUPPLY,
MARKETING AND SPONSORSHIP
ALLIANCE
New York, NY - May 8, 2006 - Six Flags (NYSE:
PKS) and The Home Depot® (NYSE: HD) announced
today an agreement in principle under which The
Home Depot will become a Six Flags Corporate
Alliance partner. The Home Depot and its
Home Depot Supply (sm) Division will serve as
the exclusive supplier of commercial
improvement, building supply, construction,
repair and maintenance products to all Six Flags
parks across North America. The alliance
will also provide for extensive co-marketing
opportunities in The Home Depot retail stores
and Six Flags theme parks.
Under the agreement, The Home Depot and Home
Depot Supply will provide Six Flags with all
materials to construct and maintain its parks,
giving Six Flags one source for its material
needs. With its broad portfolio of
wholesale distribution platforms, Home Depot
Supply has the capability to provide Six Flags
with a wide range of products and services, to
address everything from core infrastructure
needs to routine daily maintenance.
Six Flags tickets will be sold at all The
Home Depot stores located within a 100-mile
radius of a Six Flags-branded U.S. theme park,
expanding the parks’ accessibility through an
increased number of consumer touch points.
Six Flags will also receive a sponsorship fee
and a range of promotions, including NASCAR show
car appearances and Kids Workshop clinics at
select parks. The Home Depot will also hold a
corporate outing at each Six Flags-branded
park.
The Home Depot will receive significant
signage and branding in Six Flags parks, and the
companies will collaborate to showcase
innovative The Home Depot products, including
VIVA!® SunPatiens®, a revolutionary, new,
inter-specific flower that thrives in full sun
and high heat conditions; and long-lasting,
low-maintenance Veranda composite decking that
offers the beauty of wood and will not shrink,
rot, decay, check, splinter or suffer termite
damage. Six Flags will look for
opportunities to leverage The Home Depot
expertise in areas such as bathroom remodeling
and outdoor living to create a more
family-friendly environment in every
park.
Extending Six Flags’ commitment to children
and families beyond the park borders and into
the community, Six Flags and The Home Depot will
jointly construct several KaBOOM! playgrounds
for kids in cities near Six Flags parks.
The Home Depot is a founding sponsor of KaBOOM!,
a national nonprofit group whose mission is to
build a safe and healthy playground within
walking distance of every child in America, and
together they have built over 400
playgrounds. In July 2005, The Home Depot
announced a three-year, $25 million commitment
to build 1,000 playspaces in 1,000 days.
“Adding The Home Depot to our Corporate
Alliance roster is pivotal. Six Flags will
benefit from this relationship on a number of
levels, from sponsorship to preferential pricing
for our materials business, to the extensive
marketing we’ll receive alongside one of the
country's most respected brands and the
grassroots community service aspect that is so
crucial to rebuilding the family connection to
Six Flags,” said Mark Shapiro, Six Flags
president and CEO. Shapiro added, “I'm
thrilled that we'll be able to market our ticket
programs to the millions of people who shop in
The Home Depot stores every year. Increasing the
number of touch points for reaching our
customers is essential to our strategy.”
“This relationship represents a powerful
example of the unparalleled benefits that The
Home Depot can bring to its customers,” said Bob
Nardelli, chairman, president & CEO, The
Home Depot. “Not only can we provide a
strong depth and breadth of construction and
maintenance materials and professional tools to
build, maintain, and improve Six Flags theme
parks through The Home Depot and our Home Depot
Supply Division, we also offer an opportunity to
extend our partner’s brand in our retail
environment as well as through sponsorship
assets like NASCAR. When you combine all
of this with our joint commitment to community
relations, it is hard to imagine a more
compelling total offering in the marketplace
today.”
Six Flags, Inc. is the world's largest
regional theme park company. Founded in
1961, Six Flags is celebrating its 45th
Anniversary in 2006. It is a
publicly-traded corporation (NYSE: PKS)
headquartered in New York City.
The Home Depot® is the world's largest home
improvement specialty retailer, with 2,061
retail stores in all 50 states, the District of
Columbia, Puerto Rico, U.S. Virgin Islands, 10
Canadian provinces and Mexico. Through its HD
SupplySM businesses, The Home Depot is also one
of the largest diversified wholesale
distributors in the United States, with more
than 900 locations in the United States and
Canada, offering products and services for
building, improving and maintaining homes,
businesses and municipal infrastructures. In
fiscal 2005, The Home Depot had sales of $81.5
billion and earnings of $5.8 billion. The
company employs approximately 355,000 associates
and has been recognized by FORTUNE magazine as
the No. 1 Most Admired Specialty Retailer and
the No. 13 Most Admired Corporation in America
for 2006. The Home Depot's stock is traded on
the New York Stock Exchange (NYSE: HD) and is
included in the Dow Jones industrial average and
Standard & Poor's 500 index. HDG
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